CDD : Initial Research - Codes and Conventions of CD Covers

Applying Music Video Theory : Little Mix 'Shout Out To MY Ex'

Little Mix are a British girl group who formed in 2011 during the eighth series of the UK version of The X Factor that originally went onto it individually. After winning The X Factor, Simon Cowell, owner of the record label Syco Music, signed the four music artists as he saw a potential from the different way they appealed to the target audience. The members of the group are Leigh-Anne Pinnock, Perrie Edwards, Jade Thirlwall and Jesy Nelson.

This video is categorized as a Staged Performance Music Video, which is Railton's theory. This means that everything in the video was created for a reason to show the audience, that matches the groups genre. The girls addressing the camera and lip syncing helps the video flow with the song. 

As well as Railton's theory being shown in this music video, there are elements of Keazor and Wubenna's theory used. There is evidence of cutting to the beat as well as synchronising all of the girls movements to the song. The video also cuts at different point to show where the girls are and what is around them, which helps link the song towards the music video. There are different parts where slow motion has been  used in the video, which helps over exaggerate different scenes.

Favourite music video

This music video is shown in an unusual way that isn't usually for many musicians. He is showing people watching the music video that he likes too potentially make money by selling cocaine, as you can recognise this from the way he has a lot of it on his table, as well as the fact he when it gets to the chorus, he repeats the fact he has 'baking soda', and the name of the song is called 'coco'.

Me as a consumer of music

Me as a consumer of music

Music in today’s generation is a major impact for the majority of people’s lives. With many different genres of music and different artists becoming musicians, it’s difficult to find a favourite artist. Listening to music at stressful times can help boost your mental state with loud beats that sound great on a loud speaker. It can also help motivate your physical state. When at the gym, playing blaring music through your earphones, you forget about everything around you and go into your own little world and exercise better than without music. Even writing this essay I am listening to music, which shows how much of an impact it has to us all.

Depending on the song or album will depend on whether it is purchased either as a physical copy or not. Classical bangers that are used on vinyl players are the only albums I will personally purchase as a hard copy. Because there are so many new songs being released daily, it would cost a fortune to buy all these songs, which is the main reason why I download songs using a YouTube converter. As well as that, it is easier to play the song through my phone onto a wireless speaker than having a hard copy that isn’t compatible.

My favourite artists are Young Thug, Fetty Wap, and Migos  which are all known to compose and perform ‘Hip-hop’ music. The beats in which Fetty Wap performs too flow extremely well which makes the song sound good is why I listen to him a lot. Young Thug has some extraordinary lyrics that suggest one meaning but actually mean something else, and Migos just work well together in performing great songs. I also like Garage music as I enjoy the different beats you can use as well as the freedom is which the music you can make. Making Drum n Bass is a genre I like listening to occasionally but at a festival because the loudness and the atmosphere can be amazing and whilst you are not in a sober state and music sounds differently too when you are sober.

As I have grown up, the main factor of the reason I listen to the music I do now is because of the people I associate with. The music I listen to now compared to five years ago is different because I have been shown different genres by other people and recognised that other music genres are good as well as the ones I would listen to at that point. Other musicians that become popular throughout time influence the whole music industry because once they are more known and get favouritism by other consumers like myself, they can adapt the music they perform to make you see it in a way that they want you too rather than how you would like too. It is harder for this too happen though as there is so many popular artists in todays generation.

There isn’t a specific genre of music that I don’t particularly like. If I song hasn’t got a catchy beat or the musician doesn’t include some lyrics that are smartly composed then then is a high chance I wont like the song. Although, when songs try to include more than one genre in a song, it can become too much and ruin the whole song completely. This doesn’t happen often but when it does happen, it can rarely create a positive impact.

Migos